Organic Search Engine Optimization, Built Around Your Mission
SEO DOESN'T HAVE TO Feel So ~Icky~
For mid-sized brands, solopreneur creatives & anyone who gives a shit about people or the planet.
I'm tired, and I know you're tired.
- Of all the god-damned acronyms
- Of the conflicting advice
- Of the post-implementation panic Googling after a DIY effort
- Of agencies that neg you, but most importantly, don't LISTEN to you
- Of the weight of always feeling one step behind.
We're not doing that anymore because organic search visibility (yes, AI included) doesn't have to cost you your soul or your whole budget.
Come on in, take off your shoes, tuck up your feet, and let’s get comfy. I'm Lauren, former corporate wanderer turned freelance copywriter turned independent SEO consultant. I fell into the SEO industry by accident, resisting it at first because of how tech-bro and empathy-lacking it all felt. But then I realized I could do better. That brands like yours probably felt the same way.
We don't have to participate in their icky way of doing things but we also don't have to give up marketing entirely. We're doing it better, with We're doing it with more ethics, more listening, and more empathy
Your Chicago-Based Organic SEO Specialist
The Sustainability Podcast for the climate-curious
casual climate chats without the doom & gloom
The planet might be heating up (it definitely is), but we're staying chill.
This is a different kind of conversation. Casual climate chats with the regular people doing extraordinary (and sometimes ordinary) things for people and the planet. Jargon-free, judgement-free, and easy to understand for the climate-curious no matter where your background.
If you want to hear about cool people doing cool things to help cool the planet (ha) — you're in the right place.
The Always-In-Your-Corner SEO Retainer
Custom, Organic SEO Strategy Built Around YOUR Brand
Wait! Don't let the word retainer scare you!
It just means I'm on your side. I have it handled.
I build a custom organic SEO strategy based on your goals, your team, and your budget. You stay involved high-level, I take care of the rest.
Consider me your SEO go-to-gal. The person you can ask the silly questions to, who shares the WHY, and who actually shows up to the strategy meetings.
That random LinkedIn post that's kind of freaking you out? I got you.
That convo when someone told you you HAD to be doing XYZ. I got you.
ABbie //
The Filtery
She doesn’t just do what you ask her to—she builds on it and takes it a step further.
Lauren has been amazing to work with! As of this writing, we’ve been working together for almost two years. Lauren is an SEO pro—she can not only step back and evaluate the big picture when it comes to the current search landscape, but she is excellent at getting into the nitty-gritty details. She doesn’t just do what you ask her to—she builds on it and takes it a step further.
I’m a ‘solopreneur’ who can get lonely and in her own head sometimes, so having a contractor like Lauren on my team who I can not only bounce ideas off of but also trust to give me thought-out and expert opinions on things is so valuable.
Ali // ethical aesthete
Not enough stars to give Lauren
Lauren is a super thoughtful, smart, knowledgable collaborator. I worked with her on SEO, as well as blog strategy. Marketing is far from my favorite part of my business, so if I'm going to do it, I really want it to count. Her research ensures it will. Not only that, because she really got to know me and what a reluctant marketer I am, we even set our work up so she would be something of an accountability partner. She went above and beyond for my business in a few ways, actually. When you spend a lot of energy creating a business and you are hiring someone to help people find it, someone really seeing you and what you've made is big. Finally, she's just a fun, rad, kind person.
Eden // maven made copy
Lauren is an seo superstar
Lauren is an SEO superstar. With everything she does, she goes above and beyond my expectations, and I'm always so impressed by the quality of her work.
I trust her 100% to put her all into any SEO project she's given.
This is a featured blog, page, program, or anything!
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from the blog
This is the checklist for when you don't even know where to start. The actual, specific things to check across on-page, technical, off-page, and content, so the next time you open your site you know exactly what you're looking for instead of just staring at it.
Get my free seo roadmap checklist
Let’s Get You Seen On Google & AI… ~Ethically~
Alright, enough chit-chat, let’s make a plan. Fill out the contact form and let me know what you’re thinking. Your excitement, your concerns, your hopes and dreams (your pet’s names?!).
We’ll schedule a no pressure discovery call to see if we’re a good fit. I promise to use normal-people words (no indecipherable word-salads here). It’s free, 30-ish minutes and I won’t hound you for weeks afterward — seriously, I don’t have time for that. First step, let’s see if this makes sense. Second step, let’s help you get found.